BE MORE RECEIVES SIAL INNOVATION AWARD
We are proud to announce that we have received the innovation award of the prestigious and international organization SIAL for novelty in the soft drink sector!
The rating is received for our brand B’MORE, which contains vitamins and minerals without added sweeteners and preservatives. Its uniqueness is the balance of vitamin taste, which does not suppress the neutral and refreshing taste of deep well water.
SIAL has been bringing together food producers around the world for more than 50 years and is the most prestigious and important organization that hosts an internationally important food exhibition and innovation assessment every two years. The SIAL jury represents both leading international food experts and scientists.
For the first time in history, SIAL has been moved to 2022 because of the COVID-19 epidemic, however, the evaluation of the world’s most powerful innovations has taken place and we have received a significant international assessment.
Recent market research shows that consumers are increasingly choosing functional products that are fortified with additional substances when choosing food. According to Anda Batraga, Professor of Economics, market consumption trends indicate that drinks and food enriched with vitamins and super-nutrients are one of the fastest-growing food and beverage markets.